In the world of architecture and building design, every project comes with its own unique set of priorities, whether it’s budget, function, aesthetics, or long-term efficiency. That’s why offering Good, Better, Best options is a game-changer. This tiered approach allows clients to make informed decisions based on value, investment, and priorities—without feeling boxed into a single solution.
Empowering Clients Through Choice
When a client embarks on a new design project, they often have a vision—but they may not fully grasp the cost implications or long-term benefits of various design elements. By presenting multiple options, TSP empowers them to make confident, well-informed choices.
- Good – A functional and cost-effective solution that meets core project needs.
- Better – An enhanced version with added efficiencies, durability, or aesthetic appeal.
- Best – A premium solution with top-tier materials, sustainability, and design innovations.
Real-World Success: Valley Queen’s Corporate Office
A great example of this approach in action is our collaboration with Valley Queen Cheese on their new corporate office. Valley Queen needed a space that supported collaboration, efficiency, and long-term growth while balancing investments in their manufacturing operations.
Throughout the process, TSP presented Good, Better, Best options for key project elements, ensuring Valley Queen’s leadership had full visibility into cost, functionality, and impact. This method eliminated surprises, allowing them to make decisions that aligned with their operational and financial goals.
“TSP did a good job of heading challenges off by always presenting us with good, better, best options… They managed the project upfront in a way that allowed us to be fully informed all the way along.” – Jason Mischel, VP of Sales & Procurement, Valley Queen Cheese
More Than Just Budgets—A Smarter Approach to Design
The Good, Better, Best framework goes beyond just financial considerations. It provides:
- Clarity & Flexibility – Clients can compare solutions that balance cost, function, and aesthetics, ensuring they get the best value for their investment.
- Informed Decision-Making – By seeing tiered options, clients can weigh initial costs against long-term benefits, like energy efficiency or material durability.
- Customization – No two projects are the same. Offering scalable solutions allows TSP to tailor designs to fit different priorities, whether it’s speed, sustainability, or premium finishes.
- Building Trust – Transparency fosters stronger client relationships, showing them that their needs—not just the bottom line—drive the design process.
At TSP, we believe great design isn’t about one-size-fits-all solutions—it’s about creating the right fit. At the end of the day, it’s about choice, not compromise. By presenting multiple pathways forward, we help clients create spaces that truly reflect their aspirations and constraints.
Would you like to experience the Good, Better, Best approach in a project? Let’s talk about how it makes a difference!
Want to learn more about how Team TSP can help with your next project, give us a call.
