There’s a reason events such as TED Talks, 1 Million Cups, and PechaKucha Nights draw audiences around the world: The speaker—even more so than the topic—makes the presentation memorable.

That’s why TSP, Inc. team members are polishing our skills with help from Parallel Partners, a consulting group based in Northfield, Minn. Parallel Partners is collaborating with our architects, engineers, and planners to fine-tune the team’s approach to interviews in the short-listing stage of the “get-work” process.

This piece published by SiouxFalls.Business highlights a few best practices you can put to work in your own business or organization—along with practical examples that show how TSP’s people are applying them to create connections with clients and potential new audiences.