Customized outreach builds trust with clients, community

July 29, 2019


In an increasingly digital world, personal touches like a handwritten thank-you note or a surprise in the mail can connect people in immediate ways.

For almost 90 years, TSP Inc. has built on the strength of relationships in the communities it serves. Now, a growing group of seller-doers at the integrated architecture, engineering and planning firm is finding value in little things that make big impressions.

Working with the in-house marketing department, they’re creating one-of-a-kind direct mail kits for small groups of clients, partners and other contacts. Each piece is infused with personality, playing up TSP’s people as one of the firm’s major differentiators in a competitive industry.

The mailings build TSP’s service-based brand along with a sense of continuity: Recipients start to anticipate the check-in from their TSP team member and wonder what they’ll see next.

Click the link below to read the full article from SiouxFalls.Business online.

Customized outreach builds trust with clients, community